The video “Sun as a Compliment” was filmed and produced by Dars Films in 2022. It was first presented on the global BBC World News channel on 24 April 2023. This advertising campaign promotes the export and investment potential of Uzbekistan. The timing of the international broadcast on BBC World News was perfect, as the Tashkent International Investment Forum opened three days after the start of the advertising campaign on BBC World News.

We will be happy to answer any questions related to film production and the most effective way to promote the export and investment potential of the country or region. Please send us your questions and comments: